To make sure that a screen reader can be properly used, a website has to be well and neatly coded. Realizing the website, our experience with Search Engine Optimization, which we consider one of our core areas, was of great advantage. When doing SEO, your sole aim is to give the search engine the possibility to create a very good index your website. In other words you could say that from a content-designing point of view, a search engine is similar to a physically impaired person: its perception and understanding of contents are somewhat limited.
As a result, the measures of a barrier-free website are also a part of SEO. For us, the sequential grading that is used in Divi Themes was very helpful. Structuring the text into sequences and modules is the best possible way to assure that the screen reader can easily head for each element.
It is suggested to integrate structural elements, such as <h1> continuously within the elements, as a good navigation structure and a clear semantic structure are vital. The use of so-called alt tags support the recognition of image files. Complex interactions, interlaced contents, dynamic menus or interactive flash-elements that require a mouse, should be completely omitted.
Even though it might disturb screen readers, we did not want to do without the visual support of CSS (Cascading Style Sheets). As long as the semantics are not optically supported, this will not be a problem, so we could insert effects, just as we intended to, to make the page an eye-candy for all sighted visitors. First and foremost, the website is used as a shop and the shop-practicality is in the center of attention. Mrs. Lendeckel's suggested to insert a video, explaining the respective game on every product's page: An idea that we liked a lot. Videos are not only high-quality content, but in this case also a practical addition to the games' descriptions.